The workhorse of the India to USA lane. Sea freight carries most ecommerce restocks because it is the cheapest way to move volume, provided you plan around a 35 to 50 day door to door window rather than hoping for the best case.
Ocean is right when your demand is predictable enough to order 6 to 8 weeks ahead. It is wrong when you are about to go out of stock on a ranking product, because the saving on freight never covers the lost BSR and the lost Buy Box. Most sellers we work with run sea as the default and keep a small air lane open for emergencies.
The break point between LCL and a full container usually arrives around half a 20 foot container. Below that, LCL lets you ship from a single pallet. Above it, FCL is normally cheaper per unit and faster, because your cargo is not waiting to be deconsolidated with everyone else's.
Ocean freight is priced by volume, so the carton decisions made in your Indian factory set the invoice you pay in America. Wasted air inside cartons is paid for twice: once in freight and again in storage. Origin port, destination coast, season, and capacity all move the rate, which is why a quote from three months ago is not a quote today.
Then there is everything that is not the ocean leg: export clearance, terminal handling, ISF filing, US customs duty against your HTS code, drayage from port to warehouse, and deconsolidation. Sellers who compare only the ocean line item are surprised by the landed cost.
Cheapest per unit for steady restocks, 35 to 50 days door to door.
Better per unit economics once you fill half a 20 foot container.
India pickup, the main leg, US customs, our own Texas warehouse, and marketplace prep at $0.75 per unit.
21 steps from idea to first US sale. Free PDF.