Costs per unit

COGS from factory ($)

Your manufacturing cost in India

Freight cost per unit ($)

India→USA sea/air + customs + duty

FBA prep cost ($)

FBA fulfillment fee ($)

Selling

Sell price ($) $35

Referral fee % 15%

Most categories: 15%. Jewelry: 20%. Beauty under $10: 8%.

PPC / ACoS % 15%

Mature: 15-20%. Launch: 30-40%.

Return rate % 8%

Typical: 5-10%. Apparel: 15-22%.

Under 50% ROI

Too thin. One fee increase or PPC surge kills you. Re-think.

50-100% ROI

OK but watch carefully. Below average but workable at scale.

100-200% ROI

Healthy. Most successful Indian-origin products live here.

200%+ ROI

Excellent. Probably a premium-positioned product or category leader.

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