Setting Up and Verifying Your Amazon USA Seller Account
Amazon verification stops more Indian sellers at the starting line than any other step. Documents that do not match, address mismatches, and a shaky video call can freeze an account before the first sale. Here is how to set up and pass verification cleanly.
Get your documents consistent first: ID, address proof, bank details and, if used, your US entity papers must all match. Prepare for a video verification call, and never let details conflict across accounts.
What's in this guide
Account setup and verification
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Individual vs a US entity
Your first decision is whether to register as an Indian individual or through a US LLC. You can do either, but the entity route generally simplifies US banking, tax positioning and marketplace trust, and it separates your personal and business identity. Whichever you choose, the identity you register with must match every document you later submit. Mixing personal and entity details across fields is a common cause of verification failure.
Documents you need
Amazon will ask for proof of identity, proof of address, and bank or card details, and if you register as an entity, its formation documents and tax ID. The single most important rule is consistency: the name, address and details must match across your ID, your bank, your payment account and your entity papers. A mismatch as small as an abbreviated address can trigger a hold. Assemble everything and check it agrees before you start.
The video verification call
Amazon now often requires a live video verification, where you show your ID and answer questions. Treat it like a short interview: good lighting, the original documents in hand, a stable connection, and calm, consistent answers that match what you submitted. Many sellers stumble here not because anything is wrong, but because they are unprepared or their details do not line up. A little rehearsal goes a long way.
Why accounts get held
Most holds trace back to a handful of causes: mismatched details across documents, an address that cannot be verified, a suspected link to another account, or incomplete paperwork. Amazon is strict about one seller not operating multiple accounts without permission, so any overlap in details with an existing account is risky. Fixing a hold means calmly providing exactly what Amazon asks for, in matching form, rather than arguing.
After you are verified
Once verified, protect the account. Keep your information current, avoid sudden changes that look suspicious, and never share the account or link it to others. A verified account in good standing is a real asset, and account health only becomes more important as you scale. From here the work shifts to your first 90 days: listings, inventory and your first sales.