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Think14 runs merchant-fulfilled Amazon orders for Atlanta and Southeast sellers from an owned Texas warehouse. We hold your stock in our owned Austin, Texas warehouse and ship your merchant-fulfilled orders the same day, so your handling time can sit at zero and your on-time delivery rate stays where Amazon wants it.
With FBA, Amazon owns the shipping performance. The moment you switch to FBM, that performance becomes yours, and it is measured. These are the numbers that decide whether your listings stay healthy.
Amazon expects late shipments to stay under 4% of orders. Same-day dispatch from a staffed floor is the only reliable way to hold that at volume.
Above 95% of orders need working tracking uploaded. Every order we ship carries a carrier-scanned tracking number pushed back to Seller Central.
Under 2.5%. Cancels almost always mean you sold stock you did not physically have. Bin-level counts stop that.
The metric buyers feel. Shipping from central Texas puts most of the country inside a short ground window instead of relying on expensive air.
Atlanta is two ground days west to east from our Austin floor, and the Southeast corridor from Nashville down to Orlando sits in the same band. Atlanta sellers usually come to us because they have outgrown self-fulfillment but do not want to pay for a second warehouse in a market where industrial space has tightened sharply.
The hidden cost of self-shipping is not postage, it is the handling time you have to pad to stay safe. A seller packing orders between other work sets handling time to two days, which pushes the delivery promise out, which loses the sale to a competitor promising Friday instead of Tuesday. A warehouse that dispatches before cutoff every day lets you set that to zero and compete on the delivery date itself.
Atlanta is unusual among major metros in that it functions as the distribution hub for a whole region rather than just a city. A seller based there is typically shipping heavily into Georgia, the Carolinas, Tennessee, Alabama and Florida, which from our dock is a consistent two-day ground band rather than a scatter of different zones.
That consistency is worth more to an FBM operation than raw speed. When your transit times are predictable, the delivery date you advertise is the date the parcel arrives, which is what the on-time delivery metric actually measures.
The other common Atlanta case is sellers who import through Savannah. Savannah to Austin is a straightforward domestic move, and from there the Southeast is still a two-day band, so you are not forced to warehouse at the port to serve your own region.
Georgia, the Carolinas, Tennessee, Alabama and Florida sit in one consistent ground window, which makes your advertised delivery dates reliable.
Serve the Southeast and the rest of the country from one pool instead of paying for regional space in a tightening Atlanta industrial market.
Containers landing at Savannah move domestically to our dock, with no need to warehouse at the port to stay close to your region.
FBM is not a downgrade from FBA. For whole categories of product it is simply the cheaper and safer channel, and the sellers who run both from one inventory pool are usually the ones with the best margins.
FBA oversize fulfillment fees and storage scale badly with cubic feet. The same unit shipped FBM from a warehouse you pay $0.50/cu.ft for is often several dollars cheaper per order. See oversize items: FBA vs 3PL.
Low-velocity SKUs attract FBA aged-inventory surcharges and eat into your IPI score. Held FBM they cost you storage and nothing else.
When restock limits block an inbound or a category needs approval you do not have yet, FBM keeps the listing live and selling instead of going out of stock.
Your Walmart, eBay, Shopify and TikTok Shop orders cannot ship from FBA stock without paying for multi-channel fulfillment. One FBM pool serves all of them.
Your Seller Central orders flow to our floor through the channel integration. No emailing spreadsheets, no manual re-entry, no missed order sitting unseen over a weekend.
Stock lives in bin locations with live counts, so the quantity Amazon shows is the quantity on the shelf. That is what keeps pre-fulfillment cancels near zero.
Packed in your branded packaging, labeled on our negotiated carrier rates, and the tracking number is back in Seller Central the same day it ships.
FBM returns are yours to handle, which is where most sellers lose the margin they saved. Ours come to one dock, get inspected, and 60-70% go back into sellable stock.
Two ground days from our Austin warehouse, and the wider Southeast falls in the same band. With same-day dispatch the delivery date you promise is realistic rather than padded.
Only the inbound leg, which is a routine domestic move to our dock. You do not need to warehouse at the port to serve the Southeast quickly.
If almost all your customers are in the Southeast, a local facility saves a day. If you sell nationally, central Texas gives you a better average across the whole order book plus cheaper storage.
Yes. Returns come back to our dock, get inspected within 72 hours, and most are regraded and put back into sellable stock rather than written off.
Itemised quote in two minutes. Same-day dispatch, $0.50/cu.ft storage, no minimums.
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