Title & Bullets

Title character count

Aim for 150-200 chars. Under 80 = wasted SEO. Over 200 = mobile truncation.

Brand name in first 80 chars?

Number of bullets used

Use all 5 bullets. Each 150-200 chars. Lead with the benefit, not the feature.

Images

Number of images

Has video?

Has infographic image(s)?

Infographics convert 2-3x better than photos alone

Lifestyle image (in-use photos)?

A+ Content (EBC)

Backend search terms filled?

Number of reviews

Star rating

90-100: A · Best in class

Top 5% of listings. Maxed images, premium A+, video, strong reviews. Outranks 95% of competitors.

75-89: B · Strong

Well above average. A few specific gaps. Worth a quick optimization pass.

60-74: C · Average

Probably converting 6-9%. Could be 12-15% with optimization. Real money on the table.

Under 60: D/F · Needs work

Major gaps killing conversion. Likely losing 50%+ potential sales. Full rebuild required.

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